FWD Brand Relaunch
Acquiring national retail distribution, FWD wanted to relaunch their brand through an ad campaign. FWD aims to make smartly designed and considered products that allow busy people to transition seamlessly between their home, work, and active lives.
Art Direction / Design
Billboards
Larger assets have less information and focus more on conveying a feeling and appeal to the intuition of the consumers.
The every day carry challenge allows users to interact directly with the brand and highlighting the space saving capabilities of FWD’s designs.
Social
Posters
Smaller assets have more information (as view times are longer) and appeal to the rationality of consumers.
Spotify
Curated playlists for different environments as you moved forward through your day.
